…with the appointment of Jeroen Sirag. Jeroen has been appointed Marketing Director from 1^st July 2021 with overall responsibility for global marketing strategy at Royal Huisman, Rondal and Huisfit.

Jeroen joins a new strategic leadership team headed by CEO Jan Timmerman, reflecting Royal Huisman’s strong commitment to investment in the shipyard’s future. The aim is to take fullest advantage of existing- and emerging market opportunities while – of equal importance – securing the business against new challenges.

Jeroen’s assignment is to introduce a new level of strategic planning and marketing to the superyacht sector. After studying Hotel Management, Jeroen embarked on a marketing and commercial management career with international high-end luxury hotels, including the iconic Conservatorium Hotel, Amstel Hotel in Amsterdam and The Landmark in London. Moving to the HISWA Holland Yachting Group, Jeroen applied his capabilities to a new sector, building his business leadership profile and consolidating a 20-year track record of success in brand development and strategic marketing.

Jan Timmerman, CEO Royal Huisman comments: “There is no question that the addition of someone of Jeroen’s calibre to our team will accelerate progress towards key objectives. Jeroen brings a wealth of knowledge and innovative thinking to the role, together with widely recognised excellence in team management. I am looking forward to a productive relationship.”

Jeroen Sirag adds: “Looking ahead, I see a significant opportunity for the Royal Huisman brands, not only in driving reputation and profitability, but in enhancing their desirability as the world’s most prestigious luxury marine marque. I am honoured to join the team and committed to maximising my contribution to a company that has pursued perfection for over 135 years.”